Frequently Asked Questions About SEO Promotion

Maqojo has worked with businesses across Birmingham since 2010. Below we answer the questions we hear most often from site owners looking into search engine optimisation, from how it works to what it costs and how long it takes to see movement in rankings.

16 Years in business
4,160 Clients served
4,577 Jobs completed
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What This Page Covers

This page is the single reference point for questions about SEO promotion services from Maqojo. We cover how the process starts, what is included in a typical engagement, how pricing and reporting work, and what to expect in terms of timeframes. If your question is not answered below, use the contact link at the end of this page and we will reply within our usual response window.

How the process usually starts

Most engagements begin with an audit of the existing site: technical structure, page speed, existing content, and current search visibility for relevant terms. We look at how the site is built, what pages already rank, and where competitors in the Birmingham area are gaining ground. This audit forms the basis of a written plan, so nothing about the approach is guesswork before work begins.

What is included month to month

A standard month includes technical checks, content updates or additions, link-building outreach, and a written summary of changes made and results observed. Clients receive a report showing ranking positions for agreed keywords, changes in organic traffic, and any technical issues found and fixed. We do not send generic templates; each report reflects the actual work carried out that month.

How pricing is structured

Pricing depends on the size of the site, the number of target keywords, and the amount of content work required. We quote a fixed monthly fee after the initial audit rather than charging by the hour, so costs are predictable. There are no long lock-in contracts; work continues on a month-by-month basis as long as it continues to make sense for the client.

SEO promotion covers a set of technical and content changes that help a website appear higher in search results for relevant terms. This includes fixing technical issues such as slow page load times or broken links, improving the structure of page titles and headings, writing or updating content so it matches what people search for, and building links from other relevant websites. We also review how the site performs on mobile devices, since this affects both rankings and how visitors use the site once they arrive.

Search engines take time to recrawl and reassess a site after changes are made. Most clients start to see movement in rankings for less competitive terms within the first two to three months. More competitive keywords, particularly those with strong existing competition in the Birmingham area, can take four to six months or longer to shift noticeably. We report on progress monthly so you can see the trend rather than waiting for a single final number.

We work with sites of all sizes, from single-page sites for local tradespeople to multi-page sites for firms with several service lines. Of the 4,160 clients we have served since 2010, the majority run small or medium-sized businesses across the wider Birmingham area. The approach is scaled to fit: a small local site does not need the same volume of content work as a larger regional operation, so the monthly plan reflects that difference in the quote we provide.

Technical SEO deals with how a website is built and how search engines can read it: page load speed, mobile display, site structure, broken links, and how pages are linked to one another internally. Content work covers what is written on the page: whether it answers the questions people are searching for, whether headings are clear, and whether the wording matches actual search terms. Both need attention. A fast, well-built site with thin content will not rank as well as one where both areas have been addressed together.

No agency can honestly guarantee a specific ranking position, because search engines control their own results and adjust their systems regularly. What we can commit to is a documented process: a written audit, an agreed set of monthly actions, and monthly reports showing what has changed and why. Out of 4,577 jobs completed since 2010, results vary by industry, competition level, and starting point, which is why we set realistic expectations during the initial consultation rather than promising a fixed outcome.

Keyword selection starts with understanding what your customers actually search for, using search volume data and an assessment of how competitive each term is. We also look at the intent behind a search: someone searching for a specific service near Birmingham is often ready to make contact, while broader informational searches may need different content. We prioritise terms that combine reasonable search volume with a realistic chance of ranking within the plan's timeframe, rather than chasing broad terms that would take years to move on.

Work is arranged on a month-by-month basis without a long fixed-term contract, so you can pause or stop at any point with notice. If you stop, the changes already made to the site, such as technical fixes and published content, generally remain in place and continue to have some effect, though ongoing work such as link building and ranking monitoring will stop. Of our client base, 417 have returned for a second separate project after their first one ended, which we take as a reasonable sign that the working relationship holds up over time.

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